Revenue Driver: Rooms for Rent
Item: Bed only
Benefit: Sleep
Tangible: Bed for one in private room
Augmented: Private, comfortable, quiet, more affordable than hotel room
Item: Desk only
Benefit: Work
Tangible: Desk space for one user in private room
Augmented: Private, comfortable, quiet, more affordable than hotel room
Item: Bed and desk
Benefit: Sleep and/or work
Tangible: Bed with work surface and chair for one user
Augmented: Private, comfortable, quiet, more affordable than hotel room
Revenue Driver: Luggage Storage
Item: Large locker
Benefit: Luggage Storage
Tangible: Locker large enough for carry on suitcase and personal item
Augmented: Secure
Item: Small locker
Benefit: Luggage Storage
Tangible: Locker large enough for carry on suitcase or personal item.
Augmented: Secure
Revenue Driver: Accessories
Item: Eye mask
Benefit: Helps some people sleep
Tangible: Standard black eye mask
Augmented: Aids relaxation.
Item: Earplugs
Benefit: Blocks out noise
Tangible: Standard earplugs
Augmented: Creates quieter sleeping environment.
Item: Universal device charger
Benefit: Ability to charge devices.
Tangible: Device charge that has attachments to fit the most common electronic devices.
Augmented: If your charger is in luggage, or if you forgot it, you can still charge.
Item: Extra Pillow
Benefit: Extra head padding
Tangible: Extra standard pillows
Augmented: Sleep experience more personalized/ comfortable.
Item: Extra Blanket
Benefit: Extra warmth
Tangible: Extra blanket
Augmented: Sleep experience more personalized/ comfortable
Revenue Driver: Service
Item: Wake up call
Benefit: Customer will not miss their flight
Tangible: Someone will wake them up at the requested time
Augmented: Less stress, customer does not have to worry about alarm dependability.
Item: Netflix
Benefit: Entertainment
Tangible: Netflix streaming available in private room for a fee
Augmented: Entertainment for people who prefer to sleep with TV on.
Item: Shuttle to/from gate
Benefit: Transportation if people’s gate is far from the location of rental rooms.
Tangible: Golf cart that drives customer to gate at requested time, or brings customer to rental rooms from gate upon request.
Augmented: Eliminates the problem of having to find and get to the rental rooms.
Item: International calling
Benefit: In case of delays, particularly international guests can call anyone who might need to be contacted regarding the details of their amended travel plans.
Tangible: International phone calls available for a fee.
Augmented: Extends benefit of rooms beyond privacy, comfort, quiet.
Item: Wifi (if not available in airport - already available in OIA)
Benefit: Facilitates work, communication, entertainment.
Tangible: Password protected Wifi available for a fee.
Augmented: Customers can make more productive use of their privacy, comfort, quiet.
Item: Music
Benefit: Entertainment
Tangible: Music available in sound system in room at requested volume and genre.
Augmented: Entertainment for people who prefer to sleep with some background noise.
Item: Magazines
Benefit: Entertainment
Tangible: Magazines available upon request covering different areas of interest
Augmented: Entertainment for people who like to read while they are relaxing.
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