The Amazon Whisperer

** For this assignment I used TripAdvisor for comparable products/ reviews rather than Amazon due to the nature of my product.

Revenue Drivers:

1- Rooms for Rent - This is my core offering. Single occupancy rooms for rent in short term increments for quiet, security, and privacy to sleep, do work or relax. 

2- Luggage Storage - Space in which customers can store large luggage if they do not need it with them in their room, as space in the room might be limited with the luggage. 

3- Accessories- Such as extra blankets, earplugs, eye mask, pillows.

4- Service- Such as wake up call, shuttle service to/from gate.

The next thing that I think I could offer would be some sort of affiliation with a major hotel or credit card brand, to incorporate payment with reward points. This will foster customer loyalty, as the target customer is primarily someone who travels for business, he/ she likely does so frequently, rather than a one time purchase. Maybe a membership pricing structure could also be beneficial if customers travel through the same airport on a very regular basis.

I found reviews for a similar product on TripAdvisor. This is for Minute Suites in Atlanta (also available in Philadelphia and Dallas.) Customers absolutely love the product, particularly customers who travel frequently and had long layovers. One complaint was that the space was booked when they needed it, so they recommend making a reservation. The other complaint was the price, which is high per hour, but since most people don’t take it for many hours, this was not a strong complaint. Customers love the convenience and particularly love being able to sleep on a red eye or a long layover.